ORIBE LAUNCHES STRAIGHT AWAY SMOOTHING BLOWOUT CREAM
Oribe educator Adam Livermore creates a sleek, touchable blowout on curly-haired model Laura James using new launch Straight Away. This powerful perfecting cream protects against heat and humidity for super sleek strands that still have body and movement. Blowouts become quicker, more manageable and alluringly enduring. Learn More: http://www.oribe.com/straight-away-serum.html